Graduate students will participate in experiential learning that integrates knowledge and theory learned in the classroom with practical application and skills development in a professional setting.The intern will operate in a high visibility, high impact role as digital engagement or analytics support to lead efforts to build a “Digital Front Door” command center. Design digital voice of customer strategy, framework and reporting capability that can be automated to generate regular consumer insights to inform business and digital product development strategy and priorities.
MAJOR DUTIES AND RESPONSIBILITIES:
Interns will work along side professionals in their chosen career area.
Assist with supporting the assigned area, gaining practical application experience, and expanding their knowledge and skills base.
Interns will have the opportunity to observe the workplace and gain industry knowledge, while also performing job-specific tasks to assist with operations.
Works closely on a project team both conceptually and analytically, applying business acumen.
Assists in developing insights, results and recommendations.
Design and develop centralized “Command center” to oversee digital engagement on Geisinger's digital front door (website Geisinger.org, patient portal, member portal, pharmacy portal) with end objectives of providing:
Centralized automated dashboard that reports on critical KPIS for all digital properties.
Data driven insights to go along with dashboard, to help surface key insights and actionable recommendations.
Standard, regular report on Geisinger customer's key use cases for health system, plan, pharmacy (based on utilization of existing features as well as data informing feature gaps) to help Geisinger's agile Sitecore sprint team prioritize features for design/ build/deployment.
Standard, regular data-driven report on where customers experience usability challenges with website or portals. Prioritize such challenges by value to business and to customer, and offer recommendations (with supporting business impact data) on which usability challenges should be resolved.
Partner with digital design/ products team on data insight sharing and solutions on how to resolve customer pain points.
COMPETENCIES AND SKILLS:
Market/consumer research, fluency with digital insights and analytics tools including:
Business intelligence tools such as Tableau or PowerBI
Google Analytics and website analysis
Marketing research survey design and analysis
Ability to read and visualize data to develop insights to share with leadership
Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
This is a paid Remote/On-Site Internship that will commence mid-January 2021 with flexible days and hours. End date to be determined.
Must be a graduate student currently attending an accredited college or university in a Master's degree program.
Bachelor's Degree- (Required)
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh Food
Farmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencing
programs, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.
Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13 hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers.
What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.